Eyewear brand Ray-Ban, alongside Ray-Ban Meta, has announced Bollywood actor Ranveer Singh as its first-ever brand ambassador for the Indian market. The partnership bridges Ray-Ban’s heritage in eyewear design with Meta’s wearable artificial intelligence technology, aiming to expand the brand’s presence across both traditional and smart eyewear segments in India.
Singh, recognized for his dynamic roles in Indian cinema and personal style, will lead upcoming campaigns representing both core Ray-Ban collections and the tech-enabled Ray-Ban Meta lineup. The appointment builds on Singh’s previous collaborative associations with Meta, positioning him at the intersection of fashion, lifestyle, and consumer technology.
Under the new association, the upcoming brand campaign highlights themes of individuality and self-expression, framed around the tagline “Frame Your True Self.” The visuals contrast cinematic aesthetics with contemporary eyewear silhouettes, featuring classic Ray-Ban frames alongside the latest Ray-Ban Meta smart glasses.
The Ray-Ban Meta collection integrates AI capabilities and hands-free hardware into the brand’s classic frame profiles. Key features include built-in open-ear audio for streaming music and podcasts, integrated microphones and speakers for hands-free voice calling, and direct access to Meta AI for real-time information retrieval, daily scheduling assistance, and lifestyle tracking without requiring a smartphone interface. The smart eyewear platform is supported by ongoing over-the-air software updates designed to introduce new AI tools and system integrations.
The campaign featuring Ranveer Singh will roll out across digital, print, and retail channels nationwide, showcasing both timeless optical and sunglass styles alongside the Ray-Ban Meta smart glasses catalog.
Commenting on the announcement, Ranveer Singh stated:
Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember. Style, for me, has never been about following a fixed formula—it is about instinct, mood, and having the freedom to express every version of yourself. A combination of these iconic styles and cutting-edge technology with Ray-Ban Meta makes this partnership feel so natural. Ray-Ban’s incredible legacy of people who have done things their own way, along with Meta’s vision of building AI glasses for everyone—I’m excited to be a part of that story in India.