Meta-owned Instagram on Wednesday announced a new way for users to manage their experience on the platform, starting with the Reels tab. Using AI, the platform now allows users to adjust recommendations based on evolving interests.
Personalized Reels Control
Instagram aims to give users more control over the content they see. The new AI-powered feature, Your Algorithm, lets users view and adjust the topics shaping their Reels feed.
How “Your Algorithm” Works
Users can access the feature via an icon in the upper-right corner of Reels (two lines with hearts). The feature provides three main functions:
- View top interests: Users can see a summary of the topics Instagram identifies as their primary interests.
- Tune preferences: Users can input topics they want to see more or less of, which will adjust Reels recommendations.
- Share your algorithm: Users can choose to share their interests on Stories so friends and followers can view them.
Instagram plans to extend this level of control to the Explore tab and other areas of the app in the future.
Expansion and Availability
The Your Algorithm feature is available starting today in the US and will roll out globally in English soon. The company noted that the feature will continue to be refined over time.