OnePlus has announced the onboarding of six prominent Indian personalities from diverse fields as its new brand ambassadors. The performers joining the OnePlus family are cricketer Jasprit Bumrah, cricketer Smriti Mandhana, entertainer Jonathan, musician Armaan Malik, racing driver Kush Maini, and actress Nitanshi Goel.
Power On. Limits Off campaign
The announcement is accompanied by the launch of a six-part ad film series titled “Power On. Limits Off.” The campaign is designed to mirror the balance of raw power and seamless control embodied by OnePlus devices, such as the upcoming OnePlus 15R, aligning with the company’s “Never Settle” philosophy.
The films are described as introspective and cinematic, focusing on the ambassadors’ personal journeys. They delve into “the quiet moments that shaped their strength, the recovery after an injury, the calm before the biggest stage, the refusal to give in to criticism, or the courage to reinvent when the world expects sameness.” The campaign seeks to move beyond conventional definitions of performance, instead exploring the inner dialogue of individuals who push their limits through evolution, not just endurance.
The company recently confirmed the launch of its “next-generation ultimate value flagship,” the OnePlus 15R, which will debut alongside the OnePlus Pad Go 2. Both devices are set to be unveiled in Bengaluru as part of the Rise as One event scheduled for December 17.
The launch event coincides with OnePlus’s 12th anniversary. Fans and community members who wish to attend the offline launch can purchase tickets through the company’s designated ticketing partner, BookMyShow.
Commenting on the partnership and the “Power On. Limits Off” campaign, Ishita Grover, Director of Marketing at OnePlus India said:
Marking OnePlus’ 12th anniversary in India, we’re proud to announce onboarding of Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as our brand ambassadors. Blending sport, art, and cutting-edge technology, our ambassadors reflect and intricately tie to our performance-first approach. We are certain that this collaboration will be well-received by our community.
Speaking on the collaboration with OnePlus India, Jasprit Bumrah said:
Pushing limits is a quiet journey that involves challenging yourself to be better. It is about showing up every day, trusting the work, having a solid work ethic and rising stronger.” He adds, “I’m glad to partner with OnePlus to celebrate that true Never Settle spirit as evolution is the only constant in a dynamic universe.