GOBOULT (formerly BOULT) has expanded its smartwatch lineup in India with four new models — Saber, Alora, Tuff Hawk, and Tuff Rivet — entering the premium-value segment. This launch is the brand’s largest expansion since its refresh earlier this year, reinforcing its focus on India’s “affordable luxury” smartwatch category.
Despite a slowdown in India’s smartwatch market, GOBOULT reported 49.6% YoY growth in this segment. Smartwatches are expected to contribute around 30% of the company’s revenue in the next 12–18 months. The company is targeting a 20–25% market share by FY26, supported by a 10% increase in average selling price from its new portfolio.
Saber
Saber is the lead model in GOBOULT’s premium-value segment, combining a metal build with a rotating functional bezel for intuitive control. It is aimed at users seeking a balance of elegance and precise navigation. Saber is available in Blue (silicone band), Metal Black (metal band), and Titanium (metal band).
Key specifications:
- 1.43-inch AMOLED display, 700 nits brightness, Always-On Display
- Rotating functional bezel for navigation
- 100-minute fast charging
- Health suite: HR, SpO₂, BP, sleep, stress, menstrual tracking
- 200+ watch faces and 120+ sports modes
Alora
Alora is GOBOULT’s first smartwatch specifically designed for women, featuring a polished stainless-steel finish with a diamond-cut bezel. It emphasizes design, comfort, and usability. Alora is available in Silver, Rose Gold, and Red Wine.
Key specifications:
- 1.19-inch AMOLED display, 800 nits brightness, Always-On Display
- Diamond-cut metal bezel with working crown
- 135-minute fast charging
- 150+ cloud-based watch faces with customization
Tuff Series — Tuff Hawk and Tuff Rivet
The Tuff Series is designed for durability and versatility, targeting users with active lifestyles that include work, fitness, commuting, and travel.
Tuff Hawk
Tuff Hawk features a sporty and rugged design with extended battery life and health-tracking functionality. It is available in Black, Saffron, Sandstone, and Green Forest Green.
Key specifications:
- Rugged construction
- Working crown and Quick Access Torch
- Complete health suite
- 120+ sports modes
- Up to 7-day battery life
- IP68 water resistance
Tuff Rivet
Tuff Rivet offers a larger display with additional watch faces while maintaining durability and performance. It is available in Jet Black, Rock Beige, and Forest Green.
Key specifications:
- 1.9-inch display with working crown
- 300+ watch faces and 120+ sports modes
- Quick Access Torch
- Complete health tracking suite
- Up to 7-day battery life
- IP67 water resistance
Pricing and Availability
Saber
- Blue (Silicone) — Rs. 2,499 (MRP Rs. 8,999), available from 3rd Dec 2025
- Metal Black (Metal) — Rs. 2,499 (MRP Rs. 8,999), available from 3rd Dec 2025
- Titanium (Metal) — Rs. 2,799 (MRP Rs. 8,999), available from 3rd Dec 2025
Alora
- Silver / Rose Gold / Red Wine — Rs. 2,499 launch price (MRP Rs. 7,999), available from 10th Dec 2025
Tuff Hawk
- Black / Saffron / Sandstone / Green Forest Green — Rs. 1,299 launch price (MRP Rs. 6,999), available from 15th Dec 2025
Tuff Rivet
- Jet Black / Rock Beige / Forest Green — Rs. 1,299 launch price (MRP Rs. 5,999), available from 15th Dec 2025
All models will be available on major online marketplaces and GOBOULT’s official website.
Speaking on the launch, Varun Gupta, Co-founder of GOBOULT, said,
Smartwatches are not slowing down, low-end smartwatches are. What we’re seeing is a clear shift in consumer expectations. Users want better design, premium materials, accuracy, stability, and products that feel crafted instead of cluttered. GOBOULT is investing heavily in meaningful innovation, pairing advanced tech with a premium experience. This is how we see the natural progression of this category, and we want to help drive that evolution. As consumer expectations rise, we are committed to further expanding our premium footprint and enhancing our portfolio to meet that demand.