Samsung Electronics has been recognized as the 5th Best Global Brand for the sixth year in a row by the global brand consultancy Interbrand. In the latest “Best Global Brands” list, Samsung’s brand value reached $90.5 billion, maintaining its position as the only Asian company to be ranked in the top five since 2020.
According to Interbrand, Samsung’s evaluation was positively influenced by several key factors:
- Strengthened competitiveness in Artificial Intelligence (AI) across its business divisions.
- Enhanced customer experiences through the unified integration of its products.
- Focused investment in AI-related semiconductors.
Execution of a customer-centric brand strategy.
Under its “Innovation for All” vision, Samsung has emphasized making AI accessible to a wider customer base. The company has advanced its Galaxy AI, with the goal of making it available on 400 million devices within the year. In consumer electronics, AI technologies like Vision AI and Bespoke AI have been incorporated into various product categories.
In the semiconductor sector, Samsung is addressing the demand for AI with a portfolio that includes products such as HBM, high-capacity DDR5, LPDDR5X, and GDDR7. The company also continues to focus on product accessibility and sustainable innovation, including energy savings through its SmartThings platform.
Achievements Across Business Divisions
- Mobile Samsung continues to promote the use of AI through its Galaxy AI platform. The company has also reinforced its position in the foldable smartphone market with the launch of the Galaxy Z Fold7 and Z Flip7, while expanding health services through its wearable devices and the Samsung Health app.
- Networks The company has worked on its leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN. It is also involved in technological innovation for 5G use cases and the technical standardization of 6G.
- Visual Display Samsung has maintained its market position in TVs, soundbars, and gaming monitors. The division has integrated AI features based on Vision AI and expanded content offerings through partnerships for its TV Plus service.
- Digital Appliances The company has sustained its global leadership in categories like refrigerators and washing machines, incorporating AI capabilities and SmartThings integration. It has also expanded its Bespoke AI appliance line, focusing on energy efficiency and usability.
- Semiconductor Samsung operates a diverse portfolio for cloud, on-device, and physical AI applications. It holds a leading position in mobile and automotive semiconductors and continues to invest in innovative solutions like CMM-D and HBM.
Interbrand’s ranking methodology involves a comprehensive analysis of a company’s financial performance, the influence of the brand on customer purchases, and its overall competitiveness.
Commenting on this, Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics, said:
Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives. Moving forward, we will continue to focus on benefits for customers, including in health and safety so that Samsung can grow into an even more beloved brand.