Amazon India today announced that the Great Indian Festival, which opened for Prime members on September 22 and all customers on September 23, recorded its largest-ever opening on Amazon.in.
Massive Customer Engagement and New Product Launches
The event drew over 38 crore customer visits, with more than 70% from beyond the top 9 metros. Shoppers accessed over 1 lakh products at the lowest prices, including 30,000 new launches across smartphones, laptops, TVs, fashion, beauty, home décor, appliances, furniture, and groceries from brands including Apple, Samsung, OnePlus, IQOO, Sony, HP, LG, Bosch, Haier, Tirtir, Laneige, and Levi’s.
Prime Members Drive Demand Across Cities
Prime members contributed significantly to sales in tier 2 and 3 cities, particularly in appliances, fashion, beauty, smartphones, and furniture. Delivery efficiency was notable: over 30 lakh products delivered in metros within one day, and 50 lakh products reached tier 2 and 3 cities within two days.
Amazon Business also saw strong engagement, with new business sign-ups increasing 6X in the first 24 hours, and bulk orders growing 4.4X compared to average business days.
GST Benefits Support Category Growth
GST reductions boosted multiple categories:
- Appliances: ACs, dishwashers, and inverter batteries showed strong YoY growth.
- Kitchen & eco-friendly products: Eco-friendly units sold 50% more YoY.
- Groceries: Beverages, oils, and cereals up 15% YoY, high-protein foods and spreads from D2C brands up 27% YoY.
- Health & wellness: Whey protein increased 28% YoY, vitamins & supplements up 39% YoY, tier 2/3 cities up 21% YoY.
- Family essentials: Diapers rose 10% YoY, premium baby skincare up 18% YoY.
Premium Products See High Demand
Customers showed preference for premium products:
- Smartphones above ₹20,000 grew 50% YoY.
- Premium TVs: QLED up 23%, Mini-LED up 27% YoY.
- Laptops: MacBook Air M4 sold at 94X business-as-usual levels.
- Electronics & luxury items: Sony home theatre 196X, lab diamonds 10X, Korean beauty 3X, premium watches 1.5–2X, professional beauty/haircare 2.5X, premium luggage 94%, premium apparel 2.5X, jewelry & silver coins 4.5X.
SMB Sellers Achieve Record Growth
Within the first 48 hours, two-thirds of SMB sellers were from tier 2/3 cities, including Vishakhapatnam, Lucknow, Indore, Ghaziabad, Udupi, Rajkot, Ajmer, Faridabad, and Howrah.
Over 16,000 SMBs tripled their sales, with home, kitchen, apparel, toys, and jewelry emerging as top categories. Local shops achieved record sales, with the highest-ever number of sellers crossing ₹10 lakh milestones.
Amazon Pay and EMI Options Boost Savings
Shoppers saved over ₹260 crore using SBI debit and credit cards. One in four customers used Amazon Pay, and UPI usage grew 18% YoY. EMI purchases accounted for one in five orders, with 80% being no-cost EMI, mainly for mobiles, appliances, and electronics. International flight bookings rose 45% YoY, with fares ranging from ₹1,403 (Delhi–Bhatinda) to ₹4.5 lakh (Mumbai–London).
Availability
The Amazon Great Indian Festival continues till Diwali, offering daily deals across categories. More details are available on Amazon.in.
Speaking about the Amazon Great Indian Festival 2025, Saurabh Srivastava, Vice President, Amazon India, said:
The Amazon Great Indian Festival 2025 is experiencing a record-breaking start. The first 48 hours have been our biggest ever, with an unprecedented 38 crore customer visits and the highest number of Prime members shopping during Prime Early Access.
The #GSTBachatUtsav initiative has been extremely well-received, with sellers passing on GST benefits worth crores in just 48 hours through our dedicated storefront featuring home appliances, electronics, daily essentials, healthcare, fashion, and more.
We’re humbled to see strong business growth for lakhs of sellers across the country, from small businesses and local artisans to made-in-India brands. Customers can look forward to exciting deals as the Amazon Great Indian Festival continues until Diwali.