Qualcomm has announced that Snapdragon has been ranked India’s No. 1 premium smartphone chipset brand in the segment above Rs. 25,000, according to the latest CMR India report. With a 40% market share, Snapdragon leads the premium smartphone category in the country.
‘Snapdragon Hai na’ Campaign
Alongside this recognition, Qualcomm has launched its new nationwide campaign, ‘Snapdragon Hai na’, which highlights how Snapdragon-powered smartphones address key consumer needs. The campaign focuses on:
- High-speed performance
- Long-lasting battery life
- Advanced gaming capabilities
- Professional-grade photography
- AI-driven features for smarter experiences
It presents everyday buyers navigating multiple choices and shows how Snapdragon-powered devices simplify decision-making.
Nationwide Rollout
The campaign is being executed through a 360-degree media plan that includes:
- Television commercials
- Print advertising
- OTT platforms and YouTube takeovers
- Digital and social media engagement
- Influencer-led initiatives
Consumer Insights – CMR India
CMR India’s findings show that a majority of Indian consumers plan to upgrade their smartphones this festive season. The top factors influencing purchase decisions are:
- Performance (89%)
- Gaming experience (85%)
- Future-proofing for generative AI (45%)
With a strong market presence and emphasis on performance and AI, Snapdragon is positioned to meet these expectations and influence the growth of India’s premium smartphone market.
Commitment to Innovation
As India enters a peak upgrade cycle, Qualcomm states that ‘Snapdragon Hai na’ is intended as a commitment to innovation and high-performance mobility. Snapdragon continues to support premium smartphones in India, working with leading OEMs and catering to consumers seeking advanced features and reliable performance.