Lumio that entered the Indian market just two months ago, has reported significant achievements during Amazon Prime Day 2025. The brand, which launched its Lumio Vision Series a short time prior, has drawn attention for its performance in the competitive consumer electronics sector.
Key metrics reported by Lumio include:
Lumio Vision – Smart TVs:
- 12X Growth: Lumio reported a 12-fold increase in sales during Prime Day 2025 compared to its business-as-usual (BAU) figures.
- Average Selling Price (ASP): The brand stated it achieved the No. 1 ASP among Indian brands and the No. 2 ASP overall, competing with both global and Indian brands.
- Google TV QLED 43-inch Category: Lumio secured the No. 2 brand position in the Google TV QLED 43-inch category, attributed to its Vision 7 model.
Lumio Arc – Smart Projectors:
- Arc 7 Launch: The Lumio Arc 7, a new Google TV Projector, launched during Prime Day and it sold out.
- No. 1 Google TV Projector Brand: Lumio is now positioned as the No. 1 Google TV Projector Brand in India. The Arc 7 features Netflix-certification and is marketed for its ease of use.
- No. 2 Projector Brand (Above INR 20,000 Segment): The brand reached the No. 2 position in the projector segment priced above INR 20,000, with its Arc 7 model offering Full HD 1080p visuals.
Lumio’s success is further supported by its collaboration with Amazon. The brand noted that 70% of its buyers during the event were Prime members, and 40% of its website traffic originated from iOS users.
Lumio said that the Arc 5 projector which was launched alongside the Arc 7 will go on sale later this month on Amazon.in.
Regarding this, Raghu Reddy, CEO of Circuit House Technologies, said:
Lumio set out to spark joy in Indian homes, and the overwhelming response during Prime Day 2025 shows we’re on the right path. Selling out the Arc 7 as a new brand is surreal. We’re grateful for the trust consumers have shown and this gives us the confidence to aim higher and build great experiences for discerning consumers.