Formula 1® has relaunched its mobile app and website to improve navigation and allow fans to personalize their experience. The updated platforms enable quicker access to information and content tailored to individual preferences, making it easier to follow favorite drivers and teams throughout the season.
Key Features
- Personalized Tracking: Users can customize their experience by selecting various drivers and teams to monitor detailed stats during events and track overall seasonal results.
- Revamped Homepage: The new design highlights short and long-form video content, including mobile-first stories and vertical videos, offering a user experience aligned with popular social media formats.
- F1 TV Integration: Premium live and on-demand race content is available within the app and website for subscribed users.
- Live Timing Data: Real-time telemetry and essential data points are accessible via the embedded Live Timing subscription service.
- Accessibility Focus: Features such as video overlays for sound-free viewing, adjustable font sizes, and dark/light modes ensure the platforms cater to a wide audience.
- Fan-Driven Development: The app and website were tested with fans during development, prioritizing their requests alongside other improvements.
Looking Ahead
The company noted that the initial relaunch focuses on improved content discovery across breaking news, race and technical analysis, location guides, and popular Fantasy and Predict games where fans can compete. It plans to roll out a broader variety of content and enhancements to the F1 Unlocked membership in upcoming updates.
Availability
The updated app is available for download on iOS and Android devices, and the website can be accessed at F1.com.
