According to Bloomberg’s Mark Gurman, some Apple insiders expect modest AI announcements this year, noting the company still trails competitors like OpenAI and Google.
Apple’s Main AI Move: Opening On-Device Models
Apple’s biggest AI news will center on making its on-device foundation models — with about 3 billion parameters — available to third-party developers, as earlier reported.
These models, which handle tasks like summarizing text and autocorrecting, will soon be accessible for use in developer apps. However, they are not as advanced as the larger cloud-based systems offered by competitors, according to the report.
iOS 26 and Developer Tool Updates
Apple will also roll out platform updates, including:
- A new battery power management mode
- A revamped Translate app, integrated with AirPods and Siri
- “AI-powered” features labeled in Safari and Photos
Gurman describes this as a quieter year, with Apple aiming for more ambitious AI updates at WWDC 2026.
Technical Features and Ongoing AI Projects
- On-Device AI Models: ~3 billion parameters, soon open for app use
- iOS 26 Features: New battery management, updated Translate app, AI features in Safari and Photos
- Developer Tools: Enhanced AI integration in UI testing, SwiftUI gains a built-in rich text editor
- Software Redesign: iOS 26, iPadOS 26, macOS 26, tvOS 26, and watchOS 26 will feature a translucent, glass-like design inspired by visionOS.
- In Progress: Apple is testing larger models (3B, 7B, 33B, 150B parameters), cloud-based; also working on a new Siri, upgraded Shortcuts app, health-focused Project Mulberry, and a ChatGPT-like web search tool
Gurman’s Insights on WWDC 2025
Mark Gurman reports that no major new devices are ready to ship, and some Apple staff believe WWDC 2025 may feel like a “letdown” in terms of AI progress compared to competitors. On the software side, the updated user interface is expected to be the standout announcement, though it may risk giving the impression that Apple is stuck in the past.
WWDC 2025 Schedule, Plans, and What’s Next
WWDC 2025 will run from June 9 to June 13, with the keynote scheduled for 10 a.m. PDT (10:30 p.m. IST) on June 9. At this event, Apple plans to open its on-device AI models to developers and roll out platform updates like the redesigned iOS 26.
While no major hardware launches or groundbreaking AI announcements are expected, the conference will set the stage for Apple’s larger AI push in 2026.