TRAI 100 SMS per day limit comes into effect

The Telecom Regulatory Authority of India (TRAI) has imposed the restriction of 100 SMS/ day per SIM from today (27.09.2011) to prevent pesky marketing SMS. Now they have excluded the service providers, DTH operators, e-ticketing agencies, social networking sites and directory service agencies from the limit. This would let these providers to serve the people without any problem.

The list of excluded providers include, Dealers of the Telecom Service Providers and DTH Operators for sending request for electronic recharge on mobile numbers, e-ticketing agencies for responding to e-ticketing request made by its customers, The social networking sites like Facebook, Twitter, Orkut, LinkedInand GooglePlus based on their verifiable options, Agencies providing directory services like Justdial, Zatse, Callezee, Getit and Askme. However it is not clear that if banks who sends the details of the customer’s transaction, are excluded from this list.

The customers can send more than 100 SMS / day per SIM on the blackout days such as New Year, Pongal, Diwali and Christmas. The customers could choose Partially Blocked DND category, where they will receive SMS in select categories or Fully Blocked (SMS ‘START 0’ to 1909 ) DND category. All the commercial SMS will not be allowed from 9pm to 9am even for the customers in the Partially Blocked category.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram