Lava subsidiary SOJO gets PLI approval for IT hardware manufacturing

SOJO Manufacturing Services (AP) Private Limited, a subsidiary of Lava International, has received official approval for the Production-Linked Incentive (PLI) scheme for IT hardware.

SOJO aims to become a top electronic manufacturing services provider in India. As a homegrown company, it will manufacture various Consumer Electronic Durables, including Smartphones, Feature Phones, Accessories, Tablets, Laptops, and other IT hardware for Lava International and other Indian and global brands.

The PLI 2.0 scheme, initiated by the Ministry of Electronics and Information Technology, with a budget of Rs. 17,000 crores, aims to boost employment and create a competitive environment for IT hardware production in India.

SOJO’s approval signifies a crucial milestone, contributing to expected additional investments in production over the next six years. SOJO, along with other industry leaders, will play a vital role in enhancing the global competitiveness of the Indian IT hardware sector.

The approval of SOJO’s PLI application demonstrates its commitment to the growth of the domestic mobile industry and aligns with the broader vision of ‘Make in India for the World.’

Commenting on the announcement, Dr. Rishi Bhatnagar, President, Lava International, said:

We are excited to participate in the PLI scheme, and this endorsement confirms our commitment to promoting domestic production in the IT hardware sector. The government’s backing through PLI is sure to propel Lava to new heights in the industry.