realme has announced a new “Make it real.” tag line, a change from its “Dare to Leap” tag line. In an open letter, Sky Li, Founder and CEO of realme, emphasized that this year will redefine realme’s brand standards.
The letter highlights realme’s new mission, brand positioning, and spirit. Transitioning from an “opportunity-oriented” to a “brand-oriented” approach, realme is shifting its focus towards becoming a tech brand that resonates with young users.
Building on five years of success, realme said that it is broadening its scope rather than changing direction. Leveraging its deep understanding of young users and steering the company’s development, realme is transitioning its strategy from trendy-based to a more inclusive and expansive one. This will steer its long-term investment and growth, enabling the brand to enhance its connection with a larger number of young users across various markets and global regions.
As such, realme’s mission is to more concisely capture its future development aspirations: “To let young users around the world enjoy tech experiences that exceed expectations.” With increased focus and ambition, realme is poised to explore new possibilities and make breakthroughs.
realme said that it consistently places the youth at its core and adheres to a user-centric approach, driving its competitiveness in three areas: product, technology, and brand strengths. This ideology will guide realme towards achieving long-term, high-quality growth.
By planning to partner with over 30 leading tech companies and investing heavily in R&D in 2024, realme said that it is committed to bringing the latest technology to its users. The brand aims to refine its customer insight process for a more dynamic experience. Focusing on the younger generation, realme will integrate user insights into ongoing brand and product development, creating a fluid and multidimensional brand experience.
As it moves into the next five years, realme pledges to stay true to its original intentions and grow alongside young people, aiming to be a tech brand that better understands their needs and aspirations to make it real.
Even though the company was expected to introduce its next realme 12 / 12 Pro series today, the images of the phones have surfaced on MIIT / TENAA in China.
This shows the phones with the model numbers RMX3841, RMX3843, RMX3866 which should be realme 12 Pro and realme 12 Pro+, and the company is also said to launch the realme 12 later.
This shows a familiar cuved design as the realme 11 Pro series with a matrix rear camera arrangement, leather back and a lace-like strip that encircles its camera module and runs straight down to the bottom.
According to leaker Digital Chat Station, the realme 12 Pro will get a 32MP Sony IMX709 32MP 2X telephoto lens, and the 12 Pro+ will get an Omnivision OV64B 64MP 3X periscope telephoto lens. To remind you, the OnePlus 12 and the iQOO 12 use the same periscope telephoto lens.
This coincides with the company’s teasers, which hinted at a periscope camera in its next phones.
We should know more details and the official launch date for the realme 12 Pro series in the coming days.