Bose makes a strategic investment in Noise

Noise has announced a strategic investment from Bose, to shape the future of its product line and redefine consumer experiences. This collaboration marks Noise’s first-ever funding – and as a part of the Series A round – a significant milestone for India’s largest profitable D2C business.

Noise said that it has been on a mission to secure capital and this strategic collaboration aids innovation in the audio space, further strengthens research and design, and meets the evolving consumer preferences in the Indian market.

This powerful partnership will further cement the brand’s unwavering commitment to crafting top-tier technology tailored for the new-age consumers, said the company.

Noise did not disclose the investment figures or the percentage of stake acquired by Bose.

Speaking about the partnership, Amit Khatri, Co-Founder, Noise, said,

It’s about the right partnership at the right time, and we firmly believe that our strategic alliance with Bose will be a pivotal juncture in our journey towards revolutionizing the future of smart wearables realm. Bose’s belief in us validates our relentless pursuit of innovation, aimed at delivering transformative technology for today’s consumer. We are excited to partner with a company like Bose whose technical expertise and global experience will help us augment our capabilities and elevate our offerings.

Nicholas Smith, senior vice president, strategy and business development at Bose, said:

As we looked at the opportunity to reach more people with the benefits of our technology in India, investing in Noise became an obvious choice,” said “Their leadership in the wearables category and understanding of their customers will allow us to collaborate and bring new, differentiated products to a growing market.

Author: Varun Krish

Varun Krish is a Mobile Technology Enthusiast and has been blogging about mobile phones since 2005. His current phones include the Apple iPhone 13 Pro and Google Pixel 6. You can follow him on Twitter @varunkrish and on Google+ You can also mail Varun Krish