Google has revealed a modern update for the Android brand before its upcoming Pixel hardware event on October 4th. This event is set to introduce the Pixel 8, Pixel 8 Pro featuring Android 14, and the Pixel Watch 2.
Inspired by Material Design
Google’s new visual style draws inspiration from Material Design to match the Google brand colors while staying adaptable. The refreshed robot symbolizes Android’s connection with people, community, and cultural moments. It can now reflect individual interests, personality, and context.
Google is making subtle changes to strengthen the connection between Android and Google. They are capitalizing the “A” in Android, moving away from the previous lowercase style.
They’ve also added more curves and personality to the Android logo to align it better with Google’s logo. These updates aim to clarify the relationship between Android devices and Google apps and services.
Revamped 3D Bugdroid
The Android robot, known as the bugdroid, is getting a significant makeover. It now has a new 3D look, adding depth and character. Google wants the bugdroid to reflect the dynamism of Android.
Its full-body appearance has been updated to make it versatile and suitable for various digital and real-life environments.
Availability
Google plans to roll out the updated brand identity, including the new logo and 3D bugdroid, across Android devices and other places starting this year.
Speaking at the new look for Android, Jason Fournier, Director, Android Consumer Brand Management, said:
With over 3 billion Android devices worldwide, our vision has grown to reflect Android’s core values of openness, iteration, and inclusivity. Our visual identity has been updated to better represent our Android community and is also a lot of fun.
Over the past decade, the Android brand has undergone several updates to modernize its appearance and meet the needs of our community. In 2019, for example, we changed our logo to be more accessible and easier to read.
We also updated the naming convention for Android releases from fanciful (e.g., Android Lollipop) to simple (e.g., Android 14), making subsequent releases clearer and easier to understand globally.