Worldwide Tablet shipments fall 8.8% YoY in Q3 2022: IDC

The International Data Corporation (IDC), a data research organization, has issued the worldwide tablet and Chromebook shipments report for the third quarter (Q2) of 2022. According to IDC, global tablet shipments reached 38.6 million units in Q3 2022, representing an 8.8% year-on-year increase, while Chromebooks continued to decline, with shipments falling 34.4 percent year-on-year to 4.3 million units.

Worldwide Tablet Shipments in Q3 of 2022

As previously reported, the tablet market was down in Q3 2022, increasing by 8.8%. Apple continues to lead the industry, with a 37.5% market share and 14.5 million shipments in Q3, 2022. Following Apple is Samsung, which has an 18.4% market share and 7.1 million unit shipments despite a 4% year-on-year decline. Amazon’s Kindle reader is solidly in third place, with 4.3 million units shipped.

Lenovo’s unit shipments fell 36.6 percent year-on-year, dropping it to fourth place with 2.7 million units shipped. Huawei is ranked fifth, with a market share of 6.2 percent and 2.4 million unit shipments.

According to IDC, new manufacturers like Xiaomi, OPPO, Vivo, and realme appear to have fueled strong competition in the lower range of devices. However, the report suggests that the market is now experiencing a slowdown in demand.

Regarding the worldwide tablet shipments in Q3 2022, Anuroopa Nataraj, senior research analyst with IDC’s Mobility and Consumer Device Trackers said,

After massive growth in 2020 and 2021, a decline in the tablet market was expected in 2022. The market is now experiencing not only a slowdown in demand, but also some strong macro-economic headwinds. Even though most tablets (Android) and Chromebooks are lower cost, we’re now seeing buyer concerns even at the low end. This is largely driven by these rising economic concerns.

However, tablets have found many more use cases since the pandemic, from their role in the workspace to both in-person and remote learning, entertainment, and even digital transformations across various verticals.

Worldwide Chromebook Shipments in Q3 of 2022

Chromebook shipments in Q3 2022 were poor, with just 4.3 million unit shipments worldwide. Despite a 34.4 percent year-on-year drop, Acer jumped to first place this quarter with a 23.9% market share and 1 million unit shipments. Dell took the second position with shipments of 0.9 million units, while HP took the third place with shipments of 0.8 million units.

Lenovo dropped to fourth place with 0.7 million unit shipments, representing a 54.8 percent year-on-year decrease. With 0.3 million unit shipments and a 7.9 percent market share, Samsung ranks fifth.

Regarding the worldwide Chromebook shipments in Q3 2022, Ryan Rieth, group vice president with IDC’s Worldwide Mobile and Consumer Device Trackers said,

Chromebooks face a number of challenges in the industry, not all of which are because of limitations to the platform. We firmly believe Chromebooks will continue to play a fundamental role in personal computing, and ultimately grow in presence compared to other existing platforms.

But the growth will continue to be tempered as the industry adapts to this new environment we are all living in. We have seen many of the large PC brands prioritize around opportunities within the Windows PC space, and without their support from the supply side the Chrome market will continue to move rather slowly.


Author: Varun Krish

Varun Krish is a Mobile Technology Enthusiast and has been blogging about mobile phones since 2005. His current phones include the Apple iPhone 13 Pro and Google Pixel 6. You can follow him on Twitter @varunkrish and on Google+ You can also mail Varun Krish