India smartphone market grew 82% YoY in Q2 2021, crosses 33 million shipments: Counterpoint

Counterpoint has released the statistics for India smartphone market shipments for Q2 2021 which reveals that the smartphone market in India has crossed 33 million shipments with Xiaomi leading the market.

According to the report, India’s smartphone shipments grew 82% YoY to reach over 33 million units in Q2 2021, but the market declined 14% sequentially due to the second wave of the pandemic.

The smartphone market share report of Q2 2021 reveals that Xiaomi has the highest share with 28.4% followed by Samsung with 17.7%, vivo with 15.1%, realme with 14.6%, OPPO with 10.4%, and others with 13.8%. Similarly, the feature phone + smartphone market combined grew 74% YoY in Q2 2021 but declined 28% QoQ.

The report also shows that India’s smartphone market registered its highest ever shipments in H1 2021.

Commenting on this, Senior Research Analyst Prachir Singh said:

Smartphone shipments witnessed low volumes during April and May. However, the market saw a pent-up demand in June as restrictions were lifted and stores started to reopen. Offline-centric brands were more affected during April and May as consumers were preferring online channels for purchases. Brands like Xiaomi and realme were able to maintain high volumes leveraging their better online reach. Due to the multiple use-cases and functionalities, the smartphone has become an integral part of daily life and a necessity. The pent-up demand witnessed in June is a testament to that.

Research Analyst Monika Sharma said:

Chinese brands held a 79% share. Xiaomi (includes POCO) led the market with a 28% share, followed by Samsung, vivo, realme and OPPO. The Redmi 9 series, as well as the Redmi Note 10 series, drove the shipments for Xiaomi while online-heavy Galaxy M-series and F-series drove the shipments for Samsung. The share of 5G smartphones is constantly increasing, crossing 14% in the June-ended quarter. realme was the top 5G smartphone brand with a 23% share, followed by OnePlus. OnePlus led the premium smartphone market (>INR 30,000) with a 34% share, driven by the newly launched OnePlus 9 series. To expand and serve their consumer base, many brands started home delivery of smartphones during lockdowns via digital platforms like WhatsApp.