Soundcore has announced that it will launch a new R series of audio products including new headphones and earbuds in its very aggressive portfolio, and these will be the company’s first mass-segment audio products. Soundcore already has Life, Liberty series in Headphones & Flare, Rave series in India.
The R series with the newest launches will be the first in line of the mass segment, and support advanced features that promises the right value for money. These will be high on tech & fashion, making it completely in sync with the millennial and Gen Z today, said the company.
Both the products shall be the first in India to support ‘Hall connect’, at the most reasonable price point. This enables instant open to connect with in less than 2 seconds. Along with this, these will support fast charge, so a 5-min charge will offer 2 hour play time.
These will be ergonomically designed for comfort & performance, and will be priced very aggressively. These are expected to launch in India next month and will be available with Flipkart & Offline channels. Soundcore, will expand the product availability in the subsequent months. With the affordable price range, Soundcore will strengthen the product portfolio for the mid–market segment. The company eyes 10% share in the Indian audio Industry.
Regarding the R Series, Gopal Jeyaraj – Head Sales for SAARC, Anker Innovations said:
Soundcore products have always been a huge hit among the Indian audience. With the budgeted price points, we extend our signature sound, to the Gen Z – the first generation of true digital natives. The products are designed with strong focus on consumer desires and aesthetics, that seamlessly integrates into an evolved consumer’s style statement