Xiaomi India captures 14% market share in 20k-45k premium smartphone segment

According to a report from Counterpoint Research, Xiaomi has recorded strong growth in the 25K – 45K market segment, capturing a market share of approximately 14%. Leading this growth are three smartphones, namely the Xiaomi Mi 10i, Mi 11X, and Mi 11X Pro.

Within this market segment, Xiaomi grew from having 3% market share in October 2020 to nearly 14% market share in May 2021. The Mi 10i, Mi 11X, and Mi 11X Pro reported record sales, with the Mi 11X series reporting approximately Rs. 300 crore in its 45 days since launch.

The company is preparing to launch their next premium flagship in India, namely the Mi 11 Ultra. It went on sale today, 7th July 2021, and will be exclusively sold mi.com and Mi homes retail stores.

Commenting on Xiaomi’s growth, Manu Kumar Jain, Managing Director, Mi India, said:

With Mi, we have focused on bringing breakthrough technologies and setting newer benchmarks for mobile innovation. With the launch of Mi 10 and Mi 11 series in the market, we have empowered our users with premium experience, on the back of superior design, best in class features and functionality. It is because of the trust of our consumers and Mi Fans that we have been able to reduce the gap with one of the leading premium smartphone brands. While these are early growth numbers, we are overwhelmed to see consumers upgrading to premium devices under the Mi portfolio. As we continue to grow in the market, we will look at bringing more powerful devices, and work towards making Mi a premium aspirational brand in India.