Apple launches new Apple TV 4K with A12 Bionic chip, all-new Siri Remote starting at Rs. 18900

Apple just introduced its new Apple TV 4K at its Spring Loaded online event as the successor to the model that was released back in 2017. This has HDR with Dolby Vision and is powered by A12 Bionic chip for an enhanced graphics performance, video decoding, and audio processing. There is an all-new Siri Remote with intuitive navigation controls.

Apple said that the new A12 Bionic chip enables high frame rate HDR (High Dynamic Range) and Dolby Vision video, enabling fast-moving action at 60 frames per second (fps) to play more smoothly and appear more lifelike than ever before. It is working with leading video providers around the world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+, as they begin to stream in high frame rate HDR. And with high frame rate support in AirPlay, videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision on the new Apple TV 4K.

The 2nd Gen Apple TV 4K uses the light sensor in iPhone to compare the color balance to the industry-standard specifications used by cinematographers worldwide. Using this data, Apple TV automatically tailors its video output to deliver much more accurate colors and improved contrast — without customers ever having to adjust their television settings.

The all-new Siri Remote features clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminum design, the new Siri Remote fits more comfortably in a user’s hand, says Apple.

The new Siri Remote also has a power button that controls a TV’s power, and another for mute. Using Siri, you can easily search for specific shows or movies, control smart home accessories and much more. Siri now works on Apple TV in Austria, Ireland, and New Zealand, joining the 13 countries and regions that already support Siri.

The new ‌Apple TV‌ 4K starts at Rs. 18,900 for 32GB and the 64GB version costs Rs. 20,900. It will be available in the second half of May in more than 30 countries and regions including India. For the first time, AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including up to two incidents of accidental damage protection every 12 months.

Apple will also sell the ‌Apple TV‌ HD with the new ‌Siri‌ Remote for Rs. 15900, and the new ‌Siri‌ Remote will be available separately for Rs. 5800. It’s compatible with the previous generation of ‌Apple TV‌ 4K and ‌Apple TV‌ HD.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram