Micromax to launch ‘in’ range of smartphones on November 3

Last week Micromax confirmed its reentry into its smartphone segment with the new ‘in’ sub-brand. Today it has announced that it will launch range of smartphones under the brand in an online event on November 3rd.

Announcing its strategic re-entry into the smartphone segment, Micromax already said that it plans to invest Rs. 500 crore to build products from ground-up.  It has state-of-the-art manufacturing facilities in Bhiwadi and Hyderabad and has a capacity of producing over 2 million phones per month.

Micromax added that it is working on strengthening its already established retail and distribution network. Currently, it has a retail presence of more 10K+ outlets and over 1000+ service centres across India.

The company doesn’t reveal any details about the smartphones, but we still have over a week for the launch, so we can expect it to tease some features of the phones.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram