After rumours, Apple today confirmed that it will launch its own online Apple Store in India on September 23 to sell its products directly. The company said that this will provide customers with the same premium experience found in Apple Store locations around the world.
Online Apple Specialists will help with anything from custom-configuring any Mac to setting up new devices. Customers can get advice, receive guidance, and learn about new products directly from Apple, both in English and Hindi. It will offer financing options, trade-in program, special pricing for students and discounts on accessories and AppleCare+.
In October, it will offer free online Today at Apple sessions led by local Creative Pros, focused on photography and music. Signature gift wrap and personalized engraving of emoji or text in English, Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu for AirPods, and English engraving will be available for iPad and Apple Pencil will be available during the festive season.
All orders from the Apple Store online will ship with contactless delivery. Payment options include credit and debit card, credit card EMI, RuPay, UPI, net banking and credit card on delivery. You can check out more details about the Apple Online Store here.
Commenting on the launch of Apple online store, Deirdre O’Brien, Apple’s senior vice president of Retail + People, said:
We’re proud to be expanding in India and want to do all we can to support our customers and their communities. We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.