The premium smartphone segment (above Rs. 30000) recorded an overall decline of about 32% YoY in Q2 2020, as the market continued to be affected by the COVID-19 pandemic. OnePlus took the first place in market share for this quarter, close followed by Samsung second place and Apple in third place.
Within one quarter, OnePlus propelled itself from third place all the way to first place, thanks to the success of its OnePlus 8 series smartphones during this quarter. Their lead in the market share was also helped by the price drop in its previous generation OnePlus 7T smartphone.
Samsung dropped to second place for Q2 2020, with a market share of just below 29%. While the Galaxy S20 series had moderate success in the Indian market, the Galaxy A71 was their most popular phone in this price segment. Apple came in third place in the overall premium segment, and enjoyed first place in the ultra-premium segment. The newly launched iPhone SE (2020) was their most popular model for the quarter, followed by the iPhone 11.
Commenting on their brands success, Vikas Agarwal, General Manager, OnePlus India said:
This year has been a year of new learnings and new beginnings for us at OnePlus. And it has driven us to relentlessly focus on bringing excellent technology to our community. As a brand, we are grateful to our India community for their sincere faith in our efforts. And we will continue to work closely with our community to create products that offer truly burdenless user experience with unparalleled quality.