Lava announces “Design in India” contest as anti-China sentiment grows

At the time, when the sentiment is growing against China-made products in India over border tensions, domestic handset maker Lava has announced the launch of its ‘Design in India’ contest.

Who can participate?

Through this contest, Lava is inviting entries for designing the next Indian smartphone. Lava’s Design in India contest is open for B.Tech/B.E/B. Des/M.Des students and professionals.

Students and professionals from Engineering (ECE/IT/CS/Mech/Industrial Design) departments can participate in this contest in groups of 1-3 members and win a chance to work for Lava’s Design-in-India team.

Where to register?

The registration process for this contest will be open from 2nd July to 9th July 2020. Click here to register.

About the contest

According to the company, this contest will be conducted in three parts – Ideation, Creating a prototype, and Presentation to the jury.

Lava’s Design team will mentor the contestants throughout the competition. Contestants will be judged on three parameters – Creativity, Functionality & Uniqueness.

The judging panel will be led by Sanjeev Agarwal, Chief Manufacturing Officer, Lava International.

What do you get?

At the end of the competition, top three winning teams will get a pre-placement interview opportunity at Lava. They will additionally receive a cash prize of Rs. 50000, Rs. 25000 and Rs. 15000 respectively.

Speaking about the contest, Tejinder Singh, Head- Product, Lava International said:

Our country stands at a very important juncture right now. We envision India to be the next global manufacturing hub. We have the potential to be self-reliant too. Through this unique initiative, we want to give the youth of our country a platform to play their part in this nation-building process. We invite them to use their creative skills and bring fresh perspectives to our design methods.

Sanjeev Agarwal, Chief Manufacturing Officer, Lava International said,

Designing in India has been a very big strength for our brand over the last few years. It not only helped us translate customer insights into products but also let us build unique propositions for our customers. Being mentored by the Lava Design team can be a very meaningful opportunity for the young talent of our country.