Vodafone launches #RechargeforGood program with up to 6% cashback offers

To help its customers during the nation-wide lockdown, Vodafone Idea is launching a new program called #RechargeforGood. It is aimed at incentivising its customers to recharge for a friend, family or anyone who doesn’t know how to recharge online or doesn’t have access to the internet and in return, Vodafone Idea will reward a cashback of up to 6% of the recharge amount.

The cashback offer will only be applicable for those recharges done through the MyVodafone App or MyIdea App. To avail the offer, a customer must:

  • Log in to the MyVodafone App or MyIdea App and recharge for any other Vodafone Idea Prepaid customer.
  • The customer doing the recharge will then get a cashback coupon depending on the recharge value.
  • The coupon can be applied on the customer’s subsequent recharge.

#RechargeforGood offer goes live on 9th April 2020 for Vodafone customers and on 10th April 2020 for Idea customers. It will be valid till 30th April 2020.

Commenting on the program launch, Avneesh Khosla, Marketing Director, Vodafone Idea said:

The current situation has impacted a large number of our prepaid customers who have been unable to step out and recharge and/or do not have access to the internet to recharge digitally. As a telecom company it is our constant endeavor to ensure seamless connectivity to all consumers even during these uncertain times. We are launching #RechargeforGood with the objective of enabling recharges for those subscibers who are having difficulty in recharging their phones during these unprecedented times. We appeal to all our digitally engaged Vodafone and Idea pre-paid customers to do a good deed by undertaking one or multiple #RechargeforGood.