PLAYFIT 21 and PLAYFIT 53 fitness bands, PLAYGO N23 Bluetooth Neckband Earphones with 20h playback launched starting at Rs. 1299


After the launch of PLAYFIT SW75 smartwatch, Delhi-based startup has launched new wearables and audio products that includes PLAYFIT 21 and 53 fitness bands and PLAYGO N23 Neckband Earphones on Amazon.

PLAYFIT 21 Fitness Band features and specifications 

  • 0.96-inch color display
  • Nordic nRF52832 Chipset, Bluetooth 4.2 to connect to Android (4.4 and above) and iOS (9.0 and above) devices
  • Touch Button UI allows users to flip through several features — Heart Rate monitoring, Stopwatch, Pedometer and Sleep Monitoring
  • Pressing the Touch Button for 2 seconds allows the consumer to get detailed statistics for the specific feature
  • Call and Notification Alert: SMS, WeChat, QQ, Facebook, WhatsApp, Twitter, Instagram, Messenger, LinkedIn, Email, Calendar, Skype etc.
  • Dial face is customizable
  • Supports upto 14 sports modes like Walking, Running, Cycling, Skipping, Badminton, Basketball, Football etc.
  • Water and Dustproof (IP68)
  • 7-10 days battery life, retractable straps which also allows you to charge your band via USB power source

PLAYFIT 53 Fitness Band features and specifications 

  • 0.96-inch 2.5D curved glass color display with full Touch UI
  • Nordic nRF52832 Chipset, Bluetooth 4.2 to connect to Android (4.4 and above) and iOS (9.0 and above) devices
  • Scroll through multiple features such as Notifications,Training Mode
  • Heart Rate, Steps (Pedometer) and monitors your Sleep (via App).
  • Senses hand gestures, enabling the users to click pictures, just by flicking their wrists.
  • Supports upto 14 sports modes like Walking, Running, Cycling, Skipping, Badminton, Basketball, Football etc.
  • Call and Notification Alert: SMS, WeChat, QQ, Facebook, WhatsApp, Twitter, Instagram, Messenger, LinkedIn, Email, Calendar, Skype etc.
  • 7-10 days battery life

PLAYGO N23 Neckband Earphones features and specifications

  • Airoha AB1522U chipset, Bluetooth 5.0
  • Earbuds bond together magnetically when not in use
  • Integrated Voice APK for Siri, Google Assistant and Alexa
  • Each earphone has Dual 6mm Drivers offering  optimum Bass and Treble audio experience
  • Weighs only 28 grams
  • Up to 20Hrs of playtime a single charge, achieved by using a unique dual battery design

Pricing and availability

  • PLAYFIT 21 in Black, Purple and Blue colors — Available from Amazon.in for Rs. 1299
  • PLAYFIT 53 in Sporty Red with Black and Trendy Green with Black colors — Available from Amazon.in for Rs. 1999
  • PLAYGO N23 — Available from Amazon.in soon for Rs. 1399

Commenting on the launch, Sandeep Banga, CEO & Founder, PLAY said:

We are excited to launch PLAY in the India market. Consumers are showing a growing interest and preference for smart wearable and the audio devices which are helping align their lifestyle towards their interest in the technology. This new-age consumer seeks high quality devices which provide for an enthralling consumer experience. At PLAY, we are pushing the boundaries of innovation and best in class technology to provide a rich and adulatory device experience to our customers.


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram