BlackBerrys on IDEA – What an Idea!

Idea Cellular and Research In Motion (RIM) have announced that the BlackBerry will soon be available to Idea customers. Idea will offer a broad range of BlackBerry smartphones and services for enterprise and individual customers on its network, nationally. 

The BlackBerry solution provides customers with easy wireless access to email, phone, calendar, web and multimedia applications, as well as access to thousands of other mobile business and lifestyle applications.

BlackBerry smartphones will now be available from Idea stores, leading modern trade, and multi-brand outlets across 15 circles of Idea Cellular’s network, throughout the country. Idea Cellular will offer BlackBerry Enterprise Server support to corporate customers and other organizations that manage their own email servers. The BlackBerry Enterprise Server software tightly integrates with IBM Lotus Domino, Microsoft Exchange and Novell GroupWise and provides advanced security and IT policy controls to enable secure, push-based wireless access to email and other corporate data.

Idea Cellular will also offer BlackBerry Internet Service, which is designed for smaller businesses and individuals. It allows customers to access up to 10 supported corporate and personal email accounts (including most popular ISP email accounts) from a single device. 

Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular Ltd. said, “IDEA has continuously endeavored to enrich the lives of our customers through cutting-edge technology on our network. Our partnership with RIM to offer the BlackBerry solution with a rich portfolio of smartphones reinforces this commitment to our customers. With the BlackBerry solution, IDEA customers can now stay connected and access information in a timely manner, thus increasing productivity and contributing to a better work-life balance.”

Frenny Bawa, Vice President, India at RIM said, “The innovative BlackBerry solution has proven successful in enabling businesses to mobilise their workforce and it has also proven popular among consumers for its industry-leading messaging capabilities and rich multimedia features. We are pleased to partner with IDEA Cellular to expand the availability of the BlackBerry solution in India.” 

Get more information on the list of handsets available here.