Twitter, Inc. has announced financial results for its fourth quarter of 2018 which had total revenue of $909 million, an increase of 24% year-over-year. The company’s advertising revenue totaled $791 million, an increase of 23% year-over-year. Twitter’s total ad engagements increased 33% year-over-year and the cost per engagement decreased 7% year-over-year.
The company’s data licensing and other revenue totaled $117 million, an increase of 35% year-over-year. US revenue totaled $506 million, an increase of 24% year-over-year and the international revenue totaled $403 million, an increase of 24% year-over-year. Twitter’s Q4 GAAP costs and expenses totaled $702 million, an increase of 13% year-over-year. Q4 non-GAAP costs and expenses totaled $618 million, an increase of 21% year-over-year.
The Q4 GAAP net income was $255 million, compared to $91 million in the same period of the previous year. The average monetizable daily active users (mDAU) were 126 million for Q4, compared to 115 million in the same period of the previous year and compared to 124 million in the previous quarter. Average US monthly daily active users (mDAU) were 27 million for Q4, compared to 25 million in the same period of the previous year. Average international mDAU were 99 million for Q4, compared to 89 million in the same period of the previous year.
Average monthly active users (MAU) were 321 million for Q4, compared to 330 million in the same period of the previous year. Average US MAU were 66 million for Q4, compared to 68 million in the same period of the previous year. Average international MAU were 255 million for Q4, compared to 262 million in the same period of the previous year.
Jack Dorsey, Twitter’s CEO said:
2018 is proof that our long-term strategy is working. Our efforts to improve health have delivered important results, and new product features like a single switch to move between latest and most relevant Tweets have been embraced by the people who use Twitter. We enter this year confident that we will continue to deliver strong performance by focusing on making Twitter a healthier and more conversational service.