Apple App Store recorded $1.22 billion revenue during holiday week


Apple App Store

Apple has announced that App Store customers worldwide set new spending records over the holidays. The company says that the App Store spending topped with a record $1.22 billion between Christmas Eve and New Year’s Eve. Apple users also spent over $322 million on New Year’s Day 2019 alone, setting a new single-day record.

Apple said that the App Store helped drive Services revenue to an all-time record in the holiday quarter. Apple services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business. Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays.

Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Lumosity charting in their respective categories.

Phil Schiller, Apple’s senior vice president of Worldwide Marketing said:

The App Store had a record-breaking holiday week and New Year’s Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million. Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.

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Author: Varun Krish

Varun Krish is a Mobile Technology Enthusiast and has been blogging about mobile phones since 2005. His current phones include the Samsung Galaxy S7 Edge , Apple iPhone 6S Plus & Nexus 5X. You can follow him on Twitter @varunkrish and on Google+ You can also mail Varun Krish