Started off as OPPO’s sub-brand and later formed as a separate company, Realme has launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience The “R” logo in “Realme Yellow” designed by Eddie Opara.
Realme announced that it will be rolling out its upgraded brand image across all channels starting from today. Realme’s new “R” logo and smartphones will launch across Southeast Asian markets including Malaysia, Thailand, Philippines, Cambodia, countries in South Asia, the Middle East and North Africa.
The company says that new Visual Identity is a people-oriented design featuring original aspiration and absolute self-expression. Upgrading the new Visual Identity and Logo. The upgraded Visual Identity system and Logo are all based on vibrant golden yellow. This specific color, called “Realme Yellow”, represents power, style, modernity, and youthfulness.
Sky Li, Chief Executive Officer, and Founder, Realme, said:
As a global, youth-facing smartphone brand, Realme is continuing to introduce new products that feature stylish design and a powerful performance. At the same time, Realme hopes to create a symbol for young people through the new brand logo – one they can identify with, and where they see a visual symbol of their emotional identity and belonging.
Realme’s new brand visual identity system and logo will be key to providing self-expression and satisfaction for young people around the world: we define this as unique, trend-setting, self-loyalty, and personalized consumption that meets emotional needs
Madhav Sheth, Chief Executive Officer, Realme India, said:
As a young brand, Realme has witnessed a remarkable journey till now. We have always tried to connect with the youth of the nation by providing them the best of everything with ‘Power meets Style’ moto. We believe that the new logo will be a major tool in connecting with the youth going forward with it’s classic combination of vibrant colors and unique style.