Back in August, Airtel offered free Amazon Pay digital Gift Card worth Rs. 51 to its pre-paid and post-paid customers as a part of its 23rd anniversary celebrations. Today it announced the launch of #AirtelThanks to offer exclusive benefits including three months Netflix subscription and access to premium content from ZEE5.
Airtel mobile customers on Infinity Postpaid plans of Rs. 499 and above will get three months Netflix subscription gift worth Rs. 1500 at no extra charge. Existing Netflix subscribers will also be eligible for this gift and will receive a credit of Rs. 1500 in their Netflix account. Eligible customers can avail the three month Netflix subscription gift on Airtel TV app or MyAirtel app.
Airtel Prepaid and Postpaid customers with monthly ARPU of Rs. 199 and above will get ZEE5 premium that can be accessed by eligible #AirtelThanks customers via Airtel TV app.
The#AirtelThanks initiative will also provide offers on smartphones and online shopping vouchers. “The higher the monthly ARPU commitment, the more benefits a customer gets,” said the company.
As part of Flipkart’s Big Billion Day sale, Airtel Prepaid customers can get special benefits of up to Rs. 4500 plus 100 GB bonus data on all Flipkart exclusive smartphones. The offer will be available to customers who have or will recharge with unlimited bundled pack of Rs. 199, Rs. 249 or Rs. 448.
Airtel said that it will announce #AirtelThanks benefits for its ‘V-Fiber’ Home Broadband customers soon.
Bharti Airtel chief marketing officer Vani Venkatesh said:
We are obsessed with delighting our customers and our aim is to enable a differentiated experience for them. #AirtelThanks is our biggest initiative to celebrate our relationships with customers by making them feel extra special. This is a win-win program for our customers and partners. It offers brands the opportunity to reach customers with highly targeted offerings. We have received very enthusiastic response from our partners and look forward to building #AirtelThanks into a large scale ‘telco-brand’ collaboration property.
Bharti Airtel CEO – Content & Apps Sameer Batra said:
With smartphone becoming the preferred screen in today’s digital world, access to exclusive bundled content is a big differentiator for the #AirtelThanks program. Customers can look forward to discovering all the premium content they need right here on Airtel TV and Wynk Music and that too at no extra cost.