YU YUPHORIA 40-inch Full HD LED Smart TV launched for Rs. 18490


YU Televentures, which is a subsidiary of Micromax Informatics has launched YU YUPHORIA Andriod-based Smart TV its first-ever television. It sports a 40-inch Smart LED display that allows its user to cast media from their smartphone to the Smart TV.

The YU YUPHORIA smart TV comes with Aptoide App store giving consumers a choice to chose from thousands of applications in one App store. Thanks to the Wireless Smartphone Control, it can augment the gaming experience by simply connecting their smartphone with the TV. It can also let users operate the entire TV at the touch of just a few buttons on their smartphones.


It sports a 40-inch Full HD LED display with 60Hz refresh rate and is powered by a Quad-Core processor and has AirPlay support to connect Apple devices for sharing media content. Connectivity features include 3 HDMI ports,  2 USB ports, and 1 VGA port. It has 24W sound output. The new YUPHORIA Smart LED TV is priced at Rs. 18,490 and is exclusively available on Amazon.in starting today, October 10th.

Commenting on the launch, Rajesh Agarwal, Co-Founder, Micromax Informatics Ltd. said:

With the launch of the YU Smart TV, we are extremely excited to enter the consumer electronics space under YU for the first time. This entry is a testament of our larger strategy of becoming a full-fledged consumer electronics brand. At Micromax, we have always stood for democratizing technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the evolving needs of our consumers.

YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible. Today, with the demand for Smart Televisions on the rise and the preferences shifting towards them, we wanted to give our consumers a larger-than-life smarter experience of the best of technology. We strongly believe that Smart TVs are the future in this segment and we are excited to see how the consumers take to our newest entry. For this launch, we are really excited to partner exclusively with e-commerce giant Amazon and together, with them as our online partners, we look forward to reaching out to Indian households in every part of the country.