Facebook is again copying a feature from Snapchat and this time it is Streak count as a handful of users have started reporting that they’ve been seeing this feature, so Facebook might be testing this feature for some time. Facebook has confirmed the same with Mashable when asked.
The new feature in talk prompts users to “keep your streak going” when you message your friends. This is a direct rip off from Snapchat right from the icon and the use of emoji and a counter letting you know how long the streak has been going. The streak count goes up when you talk to your friends for at least two days in a row.
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The streak has been an important feature for Snapchat for quite some time and mostly among the teens who stay competitive in increasing the streak count and is also the reason why Snapchat’s users spend so much time with the app. By copying the same idea, Facebook is trying to capitalize on some of that engagement.
A spokesperson for Facebook Messenger said:
To see at a glance fun facts about the people you message with. For example, a lightning bolt may appear next to the name of a person you’ve messaged with for at least three days in a row, and a counter will indicate how many consecutive days you’ve been chatting. We’re interested to see if people enjoy this insight, but we don’t have any additional information to share at this time.