Under this partnership, existing and new Vodafone customers will have to buy Micromax Bharat-2 Ultra smartphone for Rs.2,899 and will have do a recharge of at least Rs. 150 per month for 36 months. At the end of 18 months, users will receive a cash back of Rs. 900 and after another 18 months, a cash back of Rs. 1,000 respectively, in their Vodafone M-Pesa wallets.
Micromax Bharat 2 Ultra specifications
- 4-inch (800 x 480 pixels) WVGA display
- 1.3 GHz Quad-core Spreadtrum SC9832 processor
- 512MB RAM, 4GB internal storage, expandable memory up to 32GB with microSD
- Android 6.0 (Marshmallow)
- Dual SIM
- 2MP rear camera with LED Flash
- 0.3MP (VGA) front-facing camera
- 3.5mm audio jack, FM Radio
- 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- 1300mAh battery
Commenting on the launch, Rahul Sharma, Co-founder, Micromax, said:
The Bharat-Series, has been aimed for acquisition of the first generation smartphone users. This partnership with Vodafone will help bring in the next phase of smartphone adoption by hand-holding consumers to upgrade them from feature phones to smartphones. We believe that greater device affordability and low cost data packs will drive increased smartphone adoption, as there is still a huge gap. At Micromax we want to give superior device experience in an affordable way and Bharat range is a testimony of the same, having already sold more than 2 million handsets.
Avneesh Khosla, Associate Director – Consumer Business, Vodafone India said:
We are delighted to partner with Micromax to democratize the 4G smart phones at a never before price of under Rs. 999/-This will help fulfill the aspirations of several million phone users across the country who desire a smart phone but couldn’t afford one. It will also encourage current non users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G.