Spice Telecom kicks off New Strategic Initiatives
Mr. Prakash Nanani takes over as the Chief Executive Officer for Punjab & Karnataka circles
Spice unveils the new brand logo
Launches first of its kind Lifelong Validity Offer on Mahabuck
Chandigarh, October 28, 2005: Spice Telecom, the premier telecom service provider today announced that Mr. Prakash Nanani has taken over as the Chief Executive Officer for Punjab & Karnataka circles. Mr. Prakash Nanani unveiled the new Spice logo. The new Spice logo shall be common to Spice group companies operating in the ICE (Information, Communication & Entertainment) sector. The new brand identity is derived from the Brand Core Purpose, Brand Vision & Brand Values. Mr. Prakash Nanani also announced the launch of a first-of-its kind ‘Life time validity’ offer on Mahabuck for Spice pre-paid subscribers.
Mr. Prakash Nanani takes over as the Chief Executive Officer, Spice Telecom
Mr. Prakash Nanani, has taken over as the CEO, he confirmed the news of the exit of Distacom from the mobile service venture. The Honk Kong based Distacom, the foreign shareholder has sold its stake in the B.K.Modi promoted Spice Telecom, to Ashmore Investment Management Ltd., a financial investor and the Deutsche Bank Group.
Mr. Nanani also stated that Mr. Navin Kaul, former Chief Operating Officer, Punjab circle, has taken over as the Chief Operating Officer, Karnataka circle.
Speaking at the occasion Mr. Nanani, stated that “Spice being the oldest cellular operator in this region, has always remained focused and committed towards developing state-of-the-art telecommunication infrastructure and Spice Telecom is also in the process of consolidating and investing in various disciplines, like network and technology upgradation, increase in infrastructure and resources and also enhancement of the brand image.”
New Spice Logo
Spice is owned by Mcorp Global, the holding company for the brand. Mcorp Global is focusing on the ICE sector and in this direction has been building on the strength of its subsidiaries that have been in operation in this sector, like Spice Telecom & Spice Mobile. The group has also made recent forays into certain specific market segments of the ICE sector, like Spice Malls & Multiplexes. The group believes that it will gain from having a common brand for the ICE sector, as it would be able to gain from the economies of scale in branding & marketing. A common consumer brand shall also foster greater consumer awareness for the brand and in time lead to greater trust in the brand.
The Spice logo is depicted in Orange, Purple, Green, Blue & Yellow colours. The colors of the brand logo depicts specific values that are synonymous to Spice Telecom: Orange – Vibrancy, Purple – Innovation, Green – Freshness, Blue – Trust & Yellow – Fun.
The new Spice brand identity is derived from the Brand Core Purpose, Brand Vision & Brand Values. The strategy for the brand is captured concisely by these:
Brand Core Purpose: To always be the first to provide user-friendly and innovative solutions for young minds in the ICE space
Brand Vision: To be the most preferred choice for energetic young minds
for ICE products and services by 2011
Brand Values: Fun, Innovative, Vibrant, Empathy, Trust, Speed of Response
The new Spice identity shall be shared by a group of companies namely: Spice Telecom (GSM service provider), Spice Mobile Phone (Mobile Handset), Spice Mega Malls & Multiplexes (Commercial Property (Development & Management), Spice Films (Film Production), Spice Onshore Telecom BPO and Spice IT Peripherals (Printers & Computer Hardware). The new Spice logo will ensure that a common identity is created that is synergistic and relevant to all the companies. All these companies shall work in tandem to provide consumer delight.
First of its kind offer – Life time Validity on Maha Buck
Spice today announced the launch a first of its kind offer in India for Spice Megatalk pre-paid subscribers termed as the ‘Maha Buck’ offer. Maha Buck provides
Spice Megatalk subscribers Life time validity on a recharge of Rs. 3300.
The details of Spice Maha Buck Voucher are as follows:
MRP of Maha Recharge: Rs.3+300/-
Talktime on Maha Recharge: Rs.500/-
Validity on Maha Recharge: Life Long
Subscriber who avail this offer cannot have zero balance for consecutive 90 days, and will have to be on the Megatalk tariff plan.
About Spice Telecom
Spice is Punjab’s premier mobile phone service provider and is the first cellular operator in India to be ISO 9001-2000 certified for its entire operations. Spice has an extensive network across more than 205 cities and towns in the state, covering 95% of Punjab’s urban area. In addition, it also covers more than 3250 km of roads and highways in Punjab including connectivity on the National Highway and GT Road. Spice subscribers can roam on national and international networks. In fact, Spice has the highest International roaming coverage involving tie-ups with over 414 International operators across 199 countries.