Apple is working on self-driving car technology confirms Tim Cook

tim cook apple

Apple CEO Tim Cook has confirmed in an interview with Bloomberg that the company is focusing on autonomous car systems. He said that it is more focused on self-driving technology and not necessarily the car itself. He also said that Apple sees it as “the mother of all AI projects” and “there is a major disruption looming there.” “If you’ve driven an all-electric car it’s actually a marvelous experience, said the CEO of the Cupertino giant.

He described it as three vectors of change happening generally in the same time frame – self-driving technology, electric vehicles and ride-hailing. Last year Apple invested $1 billion in Chinese ride hailing service Didi Chuxing to get a better understanding of Chinese market.

Code named as Project Titan, the company has always been tight-lipped about the project and had never officially acknowledged it. In September last year there was a report that said that Apple has shut down parts of its self-driving car project and laid off dozens of employees working on the self-driving car project as a part of a reboot.

Later the company hinted about its plans for self-driving cars in a letter submitted to the U.S National Highway Traffic Safety Administration (NHTSA).

Apple CEO did not confirm in the latest interview whether the company will manufacture its own car.


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram