YU just launched YUREKA BLACK, the company’s latest smartphone at an event. It packs a 5-inch 1080p 2.5D curved glass display with Corning Gorilla Glass 3 protection, is powered by an Octa-Core Snapdragon 430 Mobile Platform and runs on Android 6.0 (Marshmallow), which will be upgraded to Android 7.0 (Nougat) soon.
It has a 13-megapixel rear camera with dual LED flash and Sony IMX258 sensor and a 8-megapixel front-facing camera with selfie flash. It also has a fingerprint sensor embedded into the home button to unlock the phone in just 0.2 seconds. It has a unibody metal design and is 8.7mm thick.
YU YUREKA BLACK specifications
- 5-inch (1920 x 1080 pixels) Full HD IPS 2.5D curved glass display with Corning Gorilla Glass 3 protection
- Octa-Core Qualcomm Snapdragon 430 ( 4 x 1.2 GHz Cortex A53 + 4 x 1.5 GHz Cortex A53) 64-bit processor with Adreno 505 GPU
- 4GB RAM, 32GB storage, expandable memory with microSD
- Android 6.0.1 (Marshmallow)
- Hybrid Dual SIM (nano + nano/microSD)
- 13MP rear camera with dual LED Flash, PDAF, Sony IMX258 sensor
- 8MP front-facing camera with flash
- Fingerprint sensor
- 3.5mm audio jack, FM radio
- Dimensions: 142.5×69.9×8.73mm; Weight: 150g
- 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS, USB OTG
- 3000mAh built-in battery
The YU YUREKA BLACK comes in Chrome Black color with glossy finish and Matte Black color with smooth finish, is priced at Rs. 8999 and will be available exclusively from Flipkart starting midnight of June 6th.
Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said:
Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.
We are super excited to join hands with Flipkart yet again as this would help us reach out to the young hyper social consumers. With Yureka we ushered in a smartphone revolution and with the successor of the iconic smartphone, we aim to continue our pursuits to breach barriers and reach newer heights in the online smartphone category
Commenting on the partnership, Ajay Yadav, Head of Smartphones Category at Flipkart said:
It is our continuous endeavor to bring latest smartphones at affordable price points, while creating the right connects between brands and buyers. Our exclusive brand alliances, a step forward in that direction, have yielded great response from customers, helping us reinforce our market leadership in the smartphones category. We are confident that the new Yureka Black, which has already generated much hype, will be a hit among Flipkart customers.