OnePlus to continue with its online-only sales strategy in India


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OnePlus launched its latest flagship OnePlus 3T in India last week. The company which has been relying on online-only model since its foray into to Indian smartphone market will continue with it. OnePlus will stick to selling devices only via online channel. 

In an interview with the Economic Times, OnePlus CEO Peter Lau also said that he expects the company’s sales in India to jump over the next couple of years. He also said that the company is increasing local production gradually. OnePlus had already announced that it will be making the OnePlus 3T in India starting next month. Last year, it had partnered with the popular contract manufacturer Foxconn for local production of smartphones in the country.

On the other hands, OnePlus rivals like LeEco and Xiaomi have already adopted offline model and are selling their devices brick-and-mortar stores in India.

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Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+