Myntra acquires tech startup Cubeit for an undisclosed sum


Myntra has scooped up Cubeit, a tech start-up focused on content aggregation on mobile for an undisclosed amount.

The Bangalore based Cubeit team will join Myntra’s technology team as a result of the acquisition. Founded by Sarthak Jain, Nithinkumar Gadiparthi and Prathamesh Juvatkar in 2014, Cubeit focuses on building mobile applications which allows users to aggregate content from anywhere, organise, view and share the same from a given location.

Shamik Sharma, Chief Product & Technology Officer, Myntra said.

Technology is at the core of our operations and we are looking at leveraging it to further enhance customer experience through social and community interactions on our platforms.

Cubeit is Myntra’s third technology-led acquisition. The company had acquired Native5, a Bengaluru-based mobile app development platform company through a similar acqui-hire in May 2015 and Fitiquette, a San Francisco-based technology solution, which was a virtual fitting room in April 2013.

Flipkart owned Myntra recently re-launched its desktop website after facing stiff competition from Amazon and Flipkart after it became app-only in May, 2015.

Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+