ASUS ZenFone Zoom with 3X optical zoom, 4GB RAM launched in India for Rs. 37999


ASUS has launched the ZenFone Zoom smartphone at an event in Agra, as it had promised. It packs a 13-megapixel camera with 3X optical zoom, Laser auto focus, optical image stabilization (OIS) and dual-LED Real Tone flash. It has a 5.5-inch 1080p display with Corning Gorilla Glass 4 protection, is powered by a Quad Core Intel Z3590 processor, 4GB LPDDR3 RAM, runs on Android 5.0 (Lollipop) with Zen UI and a 5-megapixel front-facing camera.


It has a aluminium unibody frame and a leather back cover. It has a 3000mAh battery with ASUS BoostMaster fast charging that takes just 39 minutes to charge from 0 to 70% using the 18W fast charger.

ASUS Zenfone Zoom ZX551ML specifications

  • 5.5-inch (1920 x 1080 pixels) display with Corning Gorilla Glass 4 protection
  • 2.5GHz quad-core Intel Atom Z3590 processor with PowerVR G6430 GPU
  • 4GB LPDDR3 RAM, 128GB internal memory, expandable memory up to 128GB via micro SD
  • Android 5.0 (Lollipop)
  • 13MP rear camera with OIS, 3X optical zoom, f/2.7-4.8 aperture, Laser AF, Real Tone flash
  • 5MP front-facing camera
  • Dimensions: 158.9 x 78.84 x 5~11.95 mm; Weight 185g
  • 4G LTE / 3G HSPA+, WiFi 802.11 a/b/g/n/ac, Bluetooth 4.0, GPS, NFC
  • 3000mAh battery with ASUS BoostMaster fast charging

The ASUS Zenfone Zoom comes in Pure Black and Ceramic White colors with leather back and is priced at Rs. 37,999. The Zenfone Zoom, Zenflash and Tripod bundle is priced at Rs. 39,999. It will be available through Flipkart.

Commenting on the launch, Jerry Shen, ASUS CEO said:

Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.

Peter Chang, Region Head – South Asia & Country Manager for ASUS India added:

Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices. With smartphone imaging becoming an ever-more important consideration for Indian users, ZenFone Zoom provides powerful features and unmatched specifications that help us keep our promise of empowering luxury for users.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram