Micromax has launched Canvas Tab P690, the company’s latest tablet with 3G connectivity via SIM slot and voice calling capabilities. It has a 8-inch (1280 x 800 pixels) IPS display, runs on Android 4.4 (KitKat), has a 5-megapixel rear camera and a 2-megapixel front-facing camera, similar to the Canvas Tab P666 that was launched last year, but this is powered by a faster quad core 4th generation Intel Atom Processor and has a unibody brushed metal finish.
It comes with several freebies that includes, 6 free Kindle E-books, 1GB of free data for 2 months for Vodafone customers, 3 months of free Saavn premium subscription, 6 months of free premium Truecaller subscription, free 1 month Hello TV subscription, Angry Birds and Angry Birds GO with free in app freebies and MAd app that lets users watch ads, earn points and get money added to their phone balance.
Micromax Canvas Tab P690 specifications
- 8-inch (1280 x 800 pixels) HD IPS display
- 1.3GHz quad-core Intel Atom processor (up to 1.83GHz)
- 1GB RAM, 8GB internal memory, expandable up to 32GB with microSD
- Android 4.4 (KitKat), upgradable to Android Lollipop
- 5MP rear camera
- 2MP front-facing camera
- 3G, Wi-Fi 802.11 b/g/n, Bluetooth, GPS
- Dimensions: 209.8×120.5×7.8mm; Weight: 318g
- 4000mAh battery
The Micromax Canvas Tab P690 comes in brushed metallic grey color and is priced at Rs. 8,999. It will be available across India from June 7th. It comes with a free flip cover worth Rs. 1500.
Commenting on the launch Vineet Taneja, CEO, Micromax Informatics, said:
Since January, we’ve been attaining strong growth of 30% month-on-month with our new Canvas Tab portfolio, and believe that we are set for market leadership in the key segment of Rs.6k-Rs.15k that we operate in. Our role as category leaders will be to grow the category itself by bringing in first-time users by demonstrating how tablets can enable a connected, portable and yet more immersive experience to our content-hungry consumers.
Today, we are launching our new Canvas Tab P690-a perfect family tab. Our research has made it clear that there is a large segment of consumers who would value a technology device that can be shared between the family members, and so we’ve created a powerful yet affordable Tablet powered by Intel, aimed at helping family members enjoy the big screen of the Tablet for the things they love, including Movies, Games, Music, Reading and so on. More such products with sharply defined positioning will follow in the next few weeks and months.
Commenting on thepartnership between Micromax and Intel, Anand Ramamoorthy, Director Consumption Sales, Intel South Asia, said:
Intel Processor based tablets offer the optimal balance of battery life, high performance and mobility to users. We are proud of our collaboration with Micromax that is able to deliver a range of personal computing devices to Indian consumers. The new Intel Processor powered Canvas Tab P690 is set to deliver an amazing computing experience for consumers.