Apple and Google have become the most valuable brands in the world, as per Interbrand’s 15th edition of the Best Global Brands Report. The iPhone and iPad maker which is valued at $118.9 billion, has topped the list followed by Google which is valued at $107.43 billion. While the former increased its brand value by 21 percent, the latter increased by 15 percent.
“Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building. These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”
said Jez Frampton, Interbrand’s Global Chief Executive Officer.
It is the first time that two brands are valued at more than $100 billion, said the report. Meanwhile, Chinese telecommunications and network equipment provider Huawei stood at No.94 and is the first Chinese brand to make it to the list. It currently is the third largest smart-phone manufacturer in the world – just behind Samsung and Apple.
Tech companies are heavily represented in the ranking with IBM (4), Microsoft (5) and Samsung (8) in the top 10 while Amazon was seen at no. 15th spot. Facebook turned out as a top riser by gaining 86% in brand value and jumping 33 spots to number 29. Finnish mobile phone company Nokia dropped 41 places to 98th at $4.1bn, just ahead of Nintendo in 100th place (down 33).