Micromax overtakes Samsung to become leading mobile phone vendor in India in Q2 2014

Micromax Canvas Knight-9

Micromax is the leading mobile phone vendor in India based on shipments, according to a report from CounterPoint Research. Last week’s Canalys report revealed that Motorola overtook Nokia to become the fourth largest smartphone vendor in India in Q2 2014. According to the CounterPoint Research report, Indian mobile phone market grew 2% annually and smartphone segment grew 68% annually.

Indian handset shipment Counterpoint Research Q2 2014

Indian brands captured more than two-thirds of the total mobile phone shipments and more than half of the smartphone shipments. Micromax overtook Samsung to become leading mobile phone supplier brand in India in Q2 2014 with 16.6% market share. Samsung was pushed to the second spot, which has 14.4% share. Nokia, Karbonn and Lava grabs the next three spots.

Indian smartphone and featurephone shipment Counterpoint Q2 2014

Samsung is the leading smartphone vendor with 25.3% market share and Micromax comes second with 19.1% market share. Karbonn, Motorola and Nokia hold the next three spots. Motorola pushes Nokia, Apple, Sony and other to grab the fourth spot with strong sales of just three smartphones, Moto E, Moto G and Moto G. There is a huge competition between Karbonn, Motorola, Celkon, Nokia, Apple and Sony, since all these companies are so close, says the report.

Global handset shipment Q2 2014 Counterpoint

Micromax also became the leading feature phone supplier overtaking Nokia for the first time. Micromax became the 10th largest handset brand in terms of mobile phone shipment volumes in the quarter and has 2.3% market share. This is the first time Micromax enters into the top 10 rankings.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram