Second batch of Mi3 units went on sale on Flipkart yesterday at 2 PM. Flipkart and Xiaomi has announced that the week’s stock sold out in 5 seconds. Last week’s Mi3 stock sold out in 38 minutes and 50 seconds, mainly due to server issues on Flipkart. In first sale, Xiaomi reportedly sold 10,000 units of Mi3s. Today the company confirmed that 20,000 Mi3 units have been sold on Flipkart since launch.
Prior to this week’s sale Flipkart sent out instructions to registered users on how to add Mi3 to their shopping cart once the sale opened, so that they can complete the purchase later. Flipkart saw 2,50,000 users simultaneously accessing the Mi3 page, four times higher than the heaviest traffic once the sale opened at 2 PM, said the company.
Even though users followed all the instructions and logged in 2 to 3 hours before the sale, most of them were disappointed when then saw “Out of stock!” message before adding it to the cart. Some users even saw “Sorry, you haven’t registered!”, despite registering for the sale. Since the company is importing less number of units per week, the demand is likely to be higher for the next few weeks.
Registrations for August 5th sale has started. Registration is mandatory for the next sale, even though if you have registered for July 22nd and July 29th sale.
Commenting on the sales, Hugo Barra, Vice President, Xiaomi Global said,
We are completely overwhelmed by the demand for Mi 3 by our fans here in India and are working diligently with our manufacturing partners as well as our local partners and the user community here in India to bring more devices and deliver the best possible product experience with Mi 3 and other models to come.
Flipkart co-founder & CEO Sachin Bansal said,
The Mi sales model is a new concept for us at Flipkart and the Indian customers in general. We learned a lot during last week’s first sale and, after directing our entire team to work on improving the customer experience over the last week, we have made significant progress. The site held up extremely well today and no major issues have been reported. We are working towards an even more seamless experience for our customers in the future.