Research in Motion (RIM) has won the law suit that lets them to continue using the BBM name for its BlackBerry Messenger service. Last December, BBM Canada, a broadcasting company filed a lawsuit against RIM to stop RIM from advertising the service using the shortened name. RIM lost it’s BBX trademark last year and changed it to BlackBerry 10.
BBM Canada was started as Bureau of Broadcast Measurement in 1944, which changed the name to BBM in 1960s, later to BBM Canada in the 1990s. RIM launched the BlackBerry Messenger in 2005 and started using shortened form BBM since 2010.
The federal court has ruled in favour of RIM, stating that BBM Canada is in broadcasting industry and RIM is in wireless telecom industry, which are in different industries.