Airtel and Hotstar today announced a strategic partnership to bring Hotstar’s digital content to Airtel users in India. With this new partnership, the company is expanding its Airtel TV content and now has access to the largest digital content portfolios in India.
Airtel TV users will now have access to 350 plus LIVE TV channels and close to 10,000 popular movies and shows from India and abroad. Airtel also partnered with all leading broadcasters and production houses to bring the content on a single platform.
Airtel TV users will now be able to watch Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows. Hotstar library consists of 100,000 hours of content, in 9 languages comprising live sports and the best of Indian cinema and TV shows from channels across the Star network.
All of this will now be available to all Airtel customers for free through the Airtel TV app. The company also announced that all the content on Airtel TV app is free for Airtel Prepaid and Postpaid customers till June 2018. To get this new promotional offer, customers need to download the latest version of the Airtel TV app.
Airtel recently announced that it is giving free 1-year Amazon Prime subscription to its postpaid and broadband users.
Commenting on the same, Sameer Batra, CEO, Wynk said:
We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.
Ajit Mohan, CEO, Hotstar, said:
"Airtel TV app now offers Hotstar’s catalogue of shows, movies and Live TV channels for free",
Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership.