Youku Tudou and Qualcomm partner on HEVC tech for Snapdragon-powered devices

Youku Qualcomm

Youku Tudou, China’s leading online video giant and Qualcomm Incorporated has partnered to announce a collaboration on H.265 technology that would offer Youku viewers high quality video content on Qualcomm Snapdragon processor powered devices. The H.265, also known as High Efficiency Video Coding was approved by ITU-VCEG (Video coding experts group) earlier this year. This offers compression efficiency of up to 40% compared to current video compression technology H.264. This also provides high quality video at the same time. Continue reading “Youku Tudou and Qualcomm partner on HEVC tech for Snapdragon-powered devices”