Obi Mobiles is a relatively new and unknown brand in India. Riding on a media wave created by one of its investors, ex-Apple CEO John Sculley, the newly founded company launched its first ambitious product for the Indian market, a mid range device called the Obi Octopus S520. Sporting a 5 inch HD display, an 8 MP camera and the MediaTek Octa core processor (hence the name), the device is priced at Rs. 11,990, which is less for what it offers. By undercutting the competition, Obi aims to stand out, but will that be enough for people to notice a new brand? Lets find out in our full review.