JBL has launched new LIVE 100 in-ear wired, LIVE 200BT wireless neckband, LIVE 400BT and 500BT on-ear wireless, LIVE 650BTNC over-ear noise cancelling and Endurance Peak true wireless headphones in India. The Live Bluetooth headphones are optimized for Google Assistant and Amazon Alexa, as well as Ambient Aware, TalkThru and offers personalized listening experience via My JBL Headphones App.