Google has integrated four new interactive features into its Gemini AI platform through a partnership with global pop group BTS. Available globally for a limited time in select languages, the experience can be accessed on mobile and desktop by entering the keywords “Unlock BTS” or “7777” into the Gemini prompt box.
Interactive Features
- BTS Prompts: Users can view real-world queries and creative ideas inspired by BTS members, ranging from RM’s cultural travel inquiries to Jung Kook’s interests in cycling.
- Song Recommendations & Emoji Quiz: Gemini pairs BTS tracks with mood-based recommendations and custom emoji clues based on song lyrics, allowing users to test their discography knowledge.
- Tour Updates & Schedule Digest: A dedicated tracking tool delivers a summary of official group news from the preceding 48 to 72 hours alongside an upcoming two-week schedule synchronized to the user’s local time zone.
- Korean Language Learning: Designed for global fans, this module covers conversational Korean phrases commonly found in fan mail, social media comments, and daily interactions, complete with audio pronunciation guides.
Campaign Launch
Alongside the in-app features, Google released a campaign film titled BTS & Gemini | It starts with you. The short film demonstrates how members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook incorporate generative AI tools into their routines for language learning, trip organization, and creative hobbies.